Mouseflow Analytics is a fairly new in depth website visitor tracking software available. The amount of information that you receive through a Mouseflow report far exceeds the basic numbers reporting that you get through similiar tracking software. You will be able to see exactly how visitors behave when they visit your site, down to the movement of their mouse and the amount of scrolling they were willing to do. Here some of the functionalities:
Replay a Visitor Session
When someone visits your site, Mouseflow Analytics will record every second of their viewing session (similar to Robotreplay and others). Once they have navigated away from the site, you can access the record and watch exactly what the visitor did while they had your site open. The live stream option will even allow you to keep track of a visitor while they are currently on your site. This feature gives you immediate information about how users are viewing your site and how they behave while they are visiting.
Heatmaps Provide a Visual Report
The visitor heatmaps are excellent tools for a quick overview of your site’s most popular features. What a heatmap does is create a color coded image that shows you where people are clicking on your site. You may discover that visitors are clicking images that don’t contain links, which may lead you to create a link on those images to keep customers engaged. You can also view heatmaps that have color guides of where a visitor’s mouse moved and hovered on your page the most often. The heatmaps collect information from several different visitors and combine that information to give you a complete overview of the site’s effectiveness. You can compare heatmaps from different time periods to see if changes to the site have drawn attention toward the site areas that you most want visitors to notice.
Viewport Feature Gives Visitor Scrolling Information
It can be difficult to gauge the impact of scrolling on your website. Most web tracking tools don’t have any way to measure scrolling activity, so developers and designers have had to create sites based on their hopes and expectations rather than factual research. Mouseflow Analytics includes a feature that will give you solid information about how visitors treat the pages of your site that scroll. It will tell you how far down visitors scroll on average, and whether they bother to scroll at all.
See Your Site the Way Visitors Do
Mouseflow Analytics provides you with information from a visitor’s perspective. You can look at load times on different types of connections and computer browsers. You will see how often visitors receive bounces instead of loading your site. You will also discover whether visitors spend time reading and scrolling on your site and the amount of interactivity that occurs in a general visit. The page analysis tools give you an authentic way to analyze your site’s appearance and reliability from the perspective of someone visiting from a remote location. Once you know how the site is being perceived by others, you will have the power to adjust the site to meet the needs of more visitors.
Summary:
Mouseflow is a unique product in the web analytics space: It not only records, but also lets you live stream user behavior on your website.
A must-have for any data driven organization and a great feature set for most webmasters.
