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Unica, Coremetrics, SAS are leaders as well, Clicktracks a contender

Posted by admin on September 13th, 2007 filed in Uncategorized

After Omniture and Visual Sciences, Unica  and Coremetrics got nominated as a leader in the web analytics space as well. Clicktracks became a contender!
” According to Forrester’s evaluation, “leaders in the market have powerful, complex platforms for enterprises with specialized data needs and a dedicated web analytics team.”

Forrester evaluated the strengths and weaknesses of eight top Web analytics products against 127 criteria. The report stated that “overall, Unica NetInsight offers most of the same features as other leaders in the space, but unlike (others), puts everything in a single, unified interface.”(1)  “

” ”The Forrester Wave: Web Analytics Platforms, Q3 2007”. In this evaluation, ClickTracks was cited as a Contender in the Web Analytics category”

“Coremetrics has been recognized by Forrester Research as a Web Analytics “Leader” in The Forrester Wave”

I have all the respect for Forrester researchers, but at least 5 out of 8 solutions won a leader award from Forrester. Number 6 became a contender.  Why even bother creating a paper?

A quick look in the world’s largest web analytics guide could have given you the same results. At no cost! :-)

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