Despite rumors, Google’s Urchin web analytics solution is still alive and now available with a three months free trial version. If this sounds interesting to you, check the features below or download it (no Vista support!).
- In-house Flexibility: Configure Urchin according to your specific requirements and run it as frequently as you wish on your own Linux, Windows, or FreeBSD servers.
- Pagetags or IP+User Agent: Choose which methodology works best for you. You can even have the pagetags make a call to your Google Analytics account and run both products together allowing you to audit the pre and post processed data.
- Advanced Visitor Segmentation: Cross segment visitor behavior by language, geographic location, and other factors.
- Geo-targeting: Find out where your visitors come from and which markets have the greatest profit potential.
- Funnel Optimization: Eliminate conversion bottlenecks and reduce the numbers of prospects who drift away unconverted.
- Complete Conversion Metrics: See ROI, revenue per click, average visitor value and more.
- Keyword Analysis: Compare conversion metrics across search engines and keywords.
- A/B Testing: Test banner ads, emails, and keywords and fine-tune your creative content for better results.
- Ecommerce Analytics: Trace transactions to campaigns and keywords, get loyalty and latency metrics, and see product merchandising reports.
- Search engine robots, server errors and file type reports: Get the stuff that only log data can report on.
