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The future of advertising

Posted by admin on March 30th, 2007 filed in Webanalytics general
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This week was the week of conferences and events. I missed the Virtual world event downtown, but thanks to a friend I am an official member of the MIT Enterprise forum, which hosted a quite interesting event about the future of advertising.

Peter Kim from Forrester research moderated the event. Panelists were top agencies (interactive and classic) as well as researchers and advertising clients:

Maxine Friedman, VP Marketing, BrandIntel ; Gard Gibson, Partner, MD Digital Insights and Creative Media Labs,VML Philippe Guegan, Strategy Director,;Babs Rangaiah, Director, Media & Entertainment; Unilever Jerry Shereshewsky, Ambassador Plenipotentiary to Madison Ave.;Yahoo! Inc

Besides taking a lot of notes (that I will post over the weekend), Peter was so kind to share the powerpoint slides with me. Here one of the slides that says it all:

Source: Forrester Research, Inc Copyright © 2007, Forrester Research, Inc. ,

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