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Websidestory becomes Visual Sciences

Posted by admin on May 10th, 2007 filed in visual sciences, Websidestory
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websidestorylogo3.jpg Visual sciences

Yesterday CEO Jim MacIntyre officially re-named the company. Websidestory becomes Visual Sciences. Also Visual sciences shares surged more than 25 percent in after-hours trading yesterday after the company boosted its revenue forecast.

Out of a marketing perspective the re-branding is exactly what Websidestory needed to do. I am not sure how many people tried to find “Websidestory” by typing in “Websitestory” and ended up on a scraper page.

There was also a fair amount of confusion regarding Hitbox, HBX, Reportbuilder, Websidestory and Visual sciences.

Now it’s all good! Great job VS team.

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