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Tracking the influence

Posted by admin on August 20th, 2007 filed in Webanalytics general

Since I joined the Social Media Group Committee  a few weeks ago , I haven’t had much time to get myself involved. After doing a little research over the weekend, I found some great resources.

Here’s one great paper, written by Jeremiah Owyang and Matt Toll about “Tracking the influence” (PDF document)

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