Index Tools bid management 2 empowers clients to optimize their search engine campaigns by unburdening them from manual bidding for keywords and enabling them to build campaign strategies in order to meet their online performance goals.
The bid management solutions has the following key features:
Executive Dashboards - Dashboards with KPIs specificially created for search
Custom Reporting - with Drag&Drop interface
CPA bidding - Bid based on Cost per Action and keep the cost of attaining conversions on your site below a certain level.
Week/Day parting - bidding on certain hours per day
Keyword group bidding - different strategies for single keywords or groups of keywords
Custom Alert system - self explaining
The ideas of a bid management solution integrated in a web analytics solutions are the way to go. From my knowledge there are only a few other companies, that have or plan on integrating a bid management solution. I haven’t tested the system, so I don’t know how good the Index Tools bid management software works.
