Iris Metrics - dead as well? |
Iris Metrics used to be a well-functioning webanalytics solution, that even last summer still had a page up. Irismetrics had good functionalities like
- Custom Reporting & Bookmarks
- Real-time Segmentation
- Advanced Campaign Management & Reporting
- Ad-hoc Scenario Analysis
- Comparative Reporting
It seems that the service got disconnected and only old customers are able to login. Satama acquired finnish Aboavista, Irismetrics development company, last summer and it seems that the entire company switched to free Google Analytics. Is this another proof that the free distribution of Google Analytics killed the innovative webanalytics industry?