The Eisenberg brothers host a “Call to action” seminar on August 10 in Brooklyn. Here some of the topics, that will be covered:
Planning
- Is there a unified understanding of the sales and value proposition of the business?
- Evaluate how well you have done planning your site, including everything that happens before your visitors reach your site.
- Developing and communicating your UVP (Unique Value Proposition)
- Planning the elements for the storyboard of your site
- Understanding your prospects, and how their behavior varies according to their preferences
- Taking advantage of your strengths and weaknesses, and more
- Understanding your customer’s buying process
Structure
- Do design and technical considerations support the requirements of the sales process and users?
- Is your Navigation right or in the way?
- Does the Design/Style (Look/Feel) enhance or detract from conversions?
- Is your balance of Color & Text versus Images helping conversions?
- Is the website’s Layout helping buyers convert?
- Is the website’s Usability an issue?
Momentum
- Does your website motivate a visitor to go from one page to the next and, eventually, to take action?
- Momentum considers all the elements that motivate on the site: does your
Communication
- Are all forms of “content” (visual, text and other) saying what needs to be said?
- Is your messaging consistent?
Value
- Does your website communicate not only the value of the products or service, but also the value of doing business with you?
Delighting the Customer
- What is the overall customer experience on your website?
- Are your visitors likely to return?
- Are you creating Brand Advocates?
Testing
- Do you have a framework to test and optimize changes on your website?
- How to identify which pages and sections of their site they should test first.
- How to get the fastest results from testing now.
- The different types of online testing
- Establishing control pages, testing goals and parameters
- Determining a time/quantity test interval
If you are interested, sign up here
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