Ok…we are already in the year 2008, but Rich has some great predictions, that I had to comment on:
1. Jan 2008 - Core Metrics acquire Web Trends.
***** possible, but I am not convinced.
2. Mar 2008 - Amazon.com gets into web analytics!
************ I definitely would love to see that. Amazon’s Alexa is a pretty powerful tool, but pretty much undervalued. They are in the business for a while and I would love to see them coming up with some advanced features (like Compete’s search analytics).
3. May 2008 - Disaster for Microsoft Site Analytics.
************ Let’s see how that goes. I’ve tested Gatineau a while ago and I like the tool, b/c it is not the usual 0815 interface. Gatineau is still in private beta, but it’s time to come up with something for everybody.
Overall I am not so sure how the demographics feature will really change the game. I am not sure how accurate the demographic data from hotmail is. So…I don’t think it will be a disaster….I’d rather think it won’t have as much of an impact as Google Analytics had, when it launched.
4. June 2008 - WebTrends continues its spending spree!
***ok…don’t know too much about WebTrends.
5. August 2008 - Omniture offers free analytics solution
*********Definitely would love to see that. Omniture vs. Google would be nice matchup.
6. December 2008 - Big acquisition shock.
********** Google buying Omniture! I can imagine it, but I doubt that it will be necessary. The majority of websites will be happy to keep on using Google Analytics / Sitemeter / Gatineau….
